It's been a long time since I posted a case review. Today, I would like to share with you a recent case of low-cost drainage and explosion in the education industry: how to pass 80 teachers, 1,000 seed users, a 4-day promotion period, and a sales Whatsapp Database volume of 1.5W orders, paid The conversion rate is 52%. 1. How important is refined operation? Before looking for us to do the event, the partner has done several distribution activities Whatsapp Database internally, but the overall paid conversion rate of the event is about 35% on average.
After the cooperation, we checked the project one by one, and found that the problems actually appeared in the course packaging, activity path, user incentives, and publicity rhythm . The conversion rate of rough operation payment is 35%. There are Whatsapp Database three main reasons: User paths are long and complex Insufficient mobilization of user self-propagation No publicity and iterative awareness Many customers don't know how to use Whatsapp Database employee channels to "turn bikes into motorcycles" with the lowest budget to motivate their own channels for fission promotion Later, we used the same gameplay and the same tools with our partners.
When we deeply penetrated the user psychology, combined with the user's underlying psychology of refined operation and distribution gameplay, and made key optimizations, the final payment conversion rate increased to 52%, 4 Day promotion period, Whatsapp Database reaching sales of 1.5W orders. Refinement operations mainly optimize these four key points: User Insights (seize the opportunity to announce) User touchpoint Whatsapp Database experience optimization Inspire internal staff and users to self-propagate Data analysis optimization iteration 2. 4 Replicable Refinement Operation Methodologies