Marketing budget item. On the other Job Function Email Database hand, Chairman of the Board of Has Architecture, Dr. As Doğan Hasol stated, the construction sector, which was the first to enter the economic crisis and the last to emerge, is the Job Function Email Database sector where the most obvious indecision is experienced in economic uncertainties. This is the underlying fact that characteristics, the construction industry has some features of both Job Function Email Database the production and service industries, but it is not exactly alike. Therefore, the marketing method to be applied for construction should have similar aspects with other sectors, but should present a number of different options.
Some striking definitions and data of the Job Function Email Database aforementioned research are as follows: The definitions of the concept of construction product by various parties in the sector will be different from each other. For example, in Job Function Email Database terms of the contractor, the product covers the building and engineering services (Mochtar, 2004). For the owner, the product is the construction structure that is what it was Job Function Email Database at the design stage when it is finished (Clough and Sears, 1994). Firms cannot achieve success only by determining the product that the consumer wants, producing the raw material for it and presenting the product to the consumer.
Most of the transactions listed will be Job Function Email Database performed by their competitors. Marketing for the construction company generally means informing the customers marketing investments are the first cut item. Due to its Job Function Email Database unique structure and about the works of the firm, informing them about the area of expertise and the jobs they can do. Promotion, which is defined as efforts to increase sales in the Job Function Email Database production and service sectors, is possible in the construction sector in similar ways, although it is not easy (Makinde, 2006). For the construction industry, location can mean where the building will be built, where the engineering service will be provided.