Regarding the importance of conversion rate, I won’t go bulk sms service into details here. I believe that you who click on the article must be aware of it. When it comes to conversion rate improvement, user segmentation and funnel analysis are naturally indispensable. Although there are a lot of discussions on the funnel conversion analysis on the Internet, most of them discuss how to do the funnel analysis. There is still relatively little discussion about how to put it into bulk sms service practice and find ways to improve the conversion. At the same time, most discussions focus on e-commerce products, and discussions on non-e-commerce products are relatively rare. Due to the particularity of its own attributes, e-commerce products have a relatively high degree of matching between the page access funnel and the user decision funnel, and the direction of optimization is relatively clear.
However, for non-e-commerce products, it may not be bulk sms service so easy to use the general page access funnel to analyze and optimize products, which will be explained in detail below. This article takes non-e-commerce products as an example, and focuses on how to combine the "user decision-making model" to effectively improve the conversion rate of products through a systematic method, and focuses on the method of practical implementation. The whole bulk sms service method can be disassembled into the following 4 steps, this article will focus on the introduction of steps 2 and 3: It should be highly related to the business and can directly measure the value of the product, that is, it can measure the pros and cons of the product strategy. Similar to GMV, per capita gross profit margin and other indicators.
The North Star indicator doesn't have to be one, but it bulk sms service shouldn't be too many. Regarding the selection of the North Star indicator, there are many articles on the Internet, so I will not repeat the wheel here. We need to combine our own business and select the North Star indicator that matches our own business to evaluate whether our product bulk sms service improvement is positive. The North Star metric is the conversion rate metric that we ultimately need to improve. 02 Focus on the User Decision Funnel The so-called user decision funnel is the sub-decision funnel that users need to make in turn before completing the final goal on your product. Paying attention to the user's decision-making process funnel can help us find a better direction. The main difference between it and the