Is your website ready to pass the thresholds for core web vitals? If not, you’re not alone.
According to research by Screaming Frog published in August 2020, only 12% of mobile and 13% of desktop results passed the assessment.
A more recent study by Searchmetrics found even worse results. Less than 4% of the two million URLs they checked could pass all of the core web vitals tests!
It’s likely that Google knows the work that is ahead of website cork bicycle zone publishers, which explains why the search engine announced it a year in advance. Google also announced an added incentive: a “fast page” label that would be added to search results on Chrome for Android, starting in Chrome 85 Beta.
How can you earn that label for your webpages? Google says that “links to pages that have historically met or exceeded all metrics thresholds for the core web vitals” get the label. While Google says “all” core web vitals, it’s unclear how cumulative layout shift factors into the fast page label.)
Google example of the "fast page" label in SERP
That means that even though Google said back in May 2020 that “there is no immediate need to take action,” it tried to make core web vitals a little more enticing to get a head start on.
That’s because sites with a “fast page” label in the results can potentially garner more clicks. This is reminiscent of the “mobile-friendly” labels Google created back in 2014, when it wanted website publishers to start putting mobile users first.