Also show examples from Google of the differences between how it looked before BERT and Get ready for a new era in SEO! BERT improves understanding of search intent BERT is part of Google's algorithm that handles natural language and tries to understand what your text is about. BERT is based on a model where one processes a word against all the other words in a sentence and context. BERT will probably contribute so that Google understands your text more easily if it is positive, negative, if the writer is sad, happy, angry or nervous. And also understand even more what your text is about as a word in one.
Context means something else in another context. How your search engine optimization is affected by BERT Your work with search engine optimization SEO will change, especially when your texts that you will create. BERT will try to understand what different words in a sentence imply and mean because a word can whatsapp mobile number list often mean different things depending on the context in which they are mentioned. Today, it is common to use a search term keyword or search phrase as the main term in the Meta Title, in the Meta Description, H headings, in the introduction and in other positions inside a web page.
The use of synonyms and related words strengthens your page within a topic and makes it easier for Google to understand what your text is about. BERT will add a whole new dimension to this which probably contributes to the use of head terms, synonyms and related words changing for the better and you can be more free in your expression, but we know too little about this in practice as we don't have tested it yet in Sweden. For those who do not have much of an understanding of how to express themselves in text for search engine optimization, this will probably be liberating and all copywriters can express themselves more creatively and naturally. BERT will contribute to Google being able to understand Swedish prepositions.