To realize the bigger picture, the scope of marketing efficiency and effectiveness must be broadened well beyond automation to include the following: Marketing ROI: step back and think about how you want marketing to be perceived email list - if your metrics are only about campaigns, other functional areas will define you as such. Move your thinking process away from a transactional email list mentality to more of a portfolio (holistic) mentality. To grow customer email list lifetime value, think about how relationships are developed over a long period of time, and set up your metrics accordingly.
Example, if you care too much about email list campaigns, customers may view your company as disrespectful of their time; even though you seem to be email list building revenue, you could be losing loyalty in the process. Strategy execution: build your capabilities to coordinate email list between groups so that people know how their deliverables affect one another, and feel motivated to hold themselves and one another accountable.
Awareness of interdependencies email list can motivate collaboration that produce synergies to fully execute strategies. Scalability: remember that the future brings constant evolution - and sometimes significant shifts - and set your marketing organization up for success by developing needed capabilities and establishing well-planned contingencies. Buyer alignment: email list you could think of marketing's job as ensuring that the customers' journey is managed to give them what they need at the right time in the right way (per the customers' perspective, not the company's).