Welcome to the cell phone number list edition of our State of the Agency Report! Every year, we survey hundreds of digital marketing agencies around the cell phone number list world on the tools they use, the challenges they face, the prices they charge, and more. And with the COVID-19 pandemic causing so much change, it's more important than ever for agencies to have visibility into the broader PPC and digital marketing landscape.
This year, we've opened up the cell phone number list survey to even more agencies for even stronger results. We also asked new questions beyond PPC to explore agency business practices and sales processes. We'll dive into this overall agency management data first before we dive into PPC trends specifically. Ready to Discover cell phone number list Internet Marketing Agencies in 2020? Continue reading! But first, a note on COVID-19.
Overall management of the agency
The cell phone number list first half of our report focuses on global Internet marketing agency models. This includes size, acquisition strategies, services offered, tools used and general challenges.
1. What country are you in?
While some of the cell phone number list agencies in our survey run international campaigns, others are internationally based. Although the parameters may vary from country to country, PPC is an effective and cell phone number list global marketing strategy.
2. What is your job junction?
Nearly half of those who responded cell phone number list to this survey own their agency. It was good to see, because it means the ultimate decision makers were active participants. We can also infer that smaller agencies or individual shops are more common, as 64% of agencies also report having less than 10 employees. [Question 3]
3. How many people work in your agency?
Most agencies have between 2 and 10 employees. This smaller number may be partly due cell phone number list to challenges with hiring and onboarding new employees – which we will see in question 13.
4. How many clients does your agency have?
The cell phone number list more customers you get, the easier it is to get more customers. What we can perhaps glean here is that 25 employees is the tipping point for digital marketing agencies, in that once they hit that threshold, they experience a growth spurt. This is supported by the heavy reliance on customer referrals, cell phone number list as we will see next.
5. What is the main source of acquisition of new clients for your agency?
Similar to last year, referrals are the cell phone number list main source of new clients for about half of the agencies surveyed. Interestingly, upsells of other products and services fell from 20% to 2%. Agencies have been less reliant on upselling cell phone number list as a source of new client acquisition over the years, but this is by far the largest year-over-year decline.
6. Who manages your sales process?
With CEOs involved in the cell phone number list sales process for many agencies, it seems most have not yet reached a size or state that requires a systemized sales process. Growing an agency while preserving its distinctive characteristics and priorities is a delicate balance; That's why it's important for agencies cell phone number list to keep scalability in mind when developing their teams and offerings.