How should you optimize your newsletter to reach every recipient? If you create it in make sure the template "Folds well". What the hell is it about? The blocks you compose a message on your mobile device "Break" and fold under one another. No matter how the message is displayed, a reasonable layout and generated message should be preserved. In it you can check it without sending a test to your email but already at the stage of creating an idea. Click on the eye symbol in the upper right corner and it shows how the message will look on mobile and on desktop when its width is significantly reduced. Tld report see what you need to know about responsive email templates. Campaign optimization also includes the ability to find the middle ground. In this particular case the ratio between graphics and text in the message.
Remember that the more graphics the more information-heavy they are. it is to land directly in your inbox. For example, messages that exceed the code may not be displayed correctly. The weight of the entire email must never exceed so if you want to send the file at the event it's best to put it on the server and add a link. Fun fact at the end just out of whatsapp mobile number list curiosity to see how many recipients in the report opened the message in the email email activity report which means they used the preview link. Maybe the recipient couldn't read the message due to a graphic that wasn't displayed or the entire template was too heavy and too long to comfortably browse it due to the specifics of the given box. Reasons for such action could be.
There can be many but the most important takeaway for you should be that such links should always be included in your newsletter. Summary as you can see there are many activities that can improve your campaign results but to do so it is worthwhile to get information from the available reports. I hope that now when analyzing the reports you will pay attention to the information about the top-level domains and email applications used by the recipients. Remember the approximate steps of the analysis report mobile desktop vs web check what is dominant in your case and introduce changes in your creation. All you have to do is link each image and process the clarity and you will reap the benefits of the results. Opens vs. Clicks.