This really should be your first question. If you're not able to invest a minimum of $20,000 per month in advertising, it probably doesn't make sense to have a full-time PPC manager. You're better off working with a freelancer, agency, or someone in your office who can spend some of their time working on PPC and learning it. In my opinion, it is very possible to take someone who has no experience, but is very interested, and pay to train them in AdWords management. I would even go so far as to say that this is perhaps the best way to get started in advertising.
It is not a recommendation to hire ICP for PPC. What you're doing is making sure your campaign manager hasn't developed any bad habits. Yes, you are investing in someone who may eventually leave you for a new job; but when that happens, your advertising will have jewelry retouching service reached a level of sophistication where you can reasonably hire someone with experience. PPC talent is in high demand and there is a tendency to change jobs frequently. Don't let that stop you from taking the steps you need to succeed. Drafting of the job offer I have been
doing this for years and have seen hundreds of postings for PPC jobs. I'm about to tell you the things that frustrated me. This is for you recruiters and marketers. If you don't state the following elements of your position/requirements directly, you get unsuitable candidates and waste everyone's time: Salary Years of strategic experience Size of managed budgets Direct reports Channels managed Experience with your particular payment phase Salary The reality is that while there are general ranges within which any