Apr 12, 2022
In Fashion Forum
According to the "Special Research Report on China's Community Group Purchase Industry in the First Half of 2020" released by iiMedia Research, under the stimulus of the epidemic, the community group purchase market is expected to reach 72 billion yuan in 2020, and it is expected that by 2022, the community group purchase market in China is expected to reach 72 billion yuan. billions. The 100 billion-level track may produce a new giant company. Second, the advantages of community group buying It can be seen from the difference between it and the offline retail form of "street stall". (1) Different transaction methods Street stalls focus on real-time transactions, paying with one hand and delivering with the other. Community group buying is to pay in advance and receive goods later, using the "pre-sale + self-pickup" model. "Pre-sale + self-pickup" can make purchases according to sales, reduce text message service inventory pressure, reduce the loss of fresh commodities, and reduce the cost of transportation to a certain extent. (2) Different scales With the advantages of the Internet, community group buying platforms can connect to many regions and expand their business scale. The stalls are geographically restricted and can only reach a very small part of the traffic. (3) The B side is different Street stalls and community group purchases can generally be attributed to the S2B2C model. The small B-ends facing the C-end, such as the booth owner and the head of the group, all get the goods from the supplier.