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Omar Faruk
Jul 06, 2022
In Fashion Forum
Here are some of the trends Adthena is seeing that are influencing executive decisions and tips on how to pivot. Travel health insurance Travel Health Insurance Trends from Adthena Executive needs: The CEO monitors movements daily. High volatility of travel insurance across major categories. Pivot to a new segment. Prepare a budget for bounceback in the second half of the year. Retail-Home Appliances Retail-Adthena Home Appliances Executive needs: No. 1 in the consumer electronics category in all regions. Increase the efficiency of executive reporting in all regions. Confidence to enter new markets – land and ghost mannequin effect expand. Fashion retail Adthena fashion retail Executive needs: We support the transition from physical stores to digital. We will continue to push "seasonal" trends throughout unprecedented times. Double down your brand and save on general spending. Car insurance Adthena Auto Insurance Trends Executive Focus: ROAS and allocation by region. Regional brand equity. Regional messaging. Direct agency strategy. Technology: Hosting Technology-Hosting Trends from Adthena Executive Focus: A challenging market for lead generation. The top-level awareness strategy in the goal-achieving process focuses on expansion. Observation of the major players in the market for the next step. Influx of competition, up to 7 new entrants. eGaming Adthena's eGaming Trends Executive Focus: Sports books have been closed all over Europe. Immediate pivot of strategy to slots / casinos. Expand the territory. Made-to-order agency products How to drive a paid search strategy with executives How to drive a paid search strategy with executives Executive Focus: Unique COVID-19 report. Market movement at a glance. Secure your account budget. [Video Summary] Paid Search: Executive Driving Strategy Watch a video summary of the webinar presentation and Q & A session. Or check out SlideShare below. Paid Search: Promote Executive Strategies from Search Engine Journals Join us for the next webinar. Want to build the right set of SEO resources for your company? Join us in the next webinar to learn the clearest framework for establishing an ideal SEO resource stack. SEO resource stack optimization: get what you need and get rid of what you don't need Image credit
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Omar Faruk

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