Media and generates 28.5% more roi than direct mail. While newsletters are one of the most common ways to deliver company updates, they can be tricky to get right. You have to worry about creating compelling copy and ctas, designing an email that works for multiple devices, developing clickable topics, and more. If you're ready to start putting together an impactful campaign, take a look at the following newsletter do's and don'ts, so you can get started on the right foot. What is an email newsletter? Before you begin, it's important To understand what an email newsletter is and how it differs from other communications. A newsletter is a communication between your company and an email list that company mailing list contains company news, product updates, and upcoming promotions. Think of your newsletter as having an expiration date, as the information is only relevant for a short time. Newsletters are a great way to engage your subscribers and get them excited about what's happening within your business. However, they must be sent regularly to be effective. Most companies send out monthly, quarterly, or annual newsletters—delivered in various designs and layouts—to their mailing list. You can send daily promotional emails or automated action or product specific transactional emails. Newsletters, on the other hand, are more about updating your business email list than trying to convert more customers With a hard sell. Why should you have a newsletter? With over four billion active email accounts worldwide, marketers have a huge opportunity to build brand awareness with email newsletters. A newsletter allows you to inform your subscribers about your brand while encouraging them to take action. Of all the digital strategies, an email newsletter could have the greatest impact because:you can constantly connect with your customers and distinguish yourself from your competition. The more your customers trust the brand, the more loyal